Wednesday, May 9, 2012

Ready to start blogging? Five quick tips to get started.

Blogging can be an excellent way to drive traffic to your website. There are a few strategic things you can do to increase traffic.  If you have the opportunity to take advantage of any SEO workshops, website audits or webinars, you can get some great advice on how to start and improve your blog.  For example, by implementing a few new strategies like doubling my blog posts and enhancing some SEO, I was able to increase website traffic by over 50% in a year.  

One of the most important things you can do when you start blogging is to do it regularly.  Set a schedule and stick to it.  I find that I'm a little disappointed when I see a 'Visit our Blog!' note and then upon visiting it, there's one post from last month and then sporadic and dated posts. 

Here are five helpful tips for getting started and using a strategic approach: 
  • Create an editorial calendar to drive content.  This doesn't have to be anything fancy, but will help you organize your posts.  If you use Wordpress, they even have a plugin.
  • Craft your key messages and search terms and incorporate them into your editorial calendar and your blogs.  Who are you trying to reach? Who is reading your blog?
  • If you aren't already, use Google Analytics to see what phrases people are searching to get to your site and include those periodically to increase your SEO.
  • If you are going to start a blog, plan on blogging regularly and get some 'in the can' to populate it before you broadcast that you're now blogging.
  • Use pictures or break up long paragraphs with bullets.  Most readers skim web content and who wants to read a dissertation or just a bunch of small fonted (is that a word?) text?  See the F-pattern below for an idea of how people read web pages (Interesting article on reading behaviors by Jakob Nielsen, Note:  source your pictures or use some sort of free photo stock.

Here's a great HubSpot article on how you can increase your visitors and ultimately customers: 20 Simple Ways to Boost Blog Subscribers.

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