|A Spray for $1?|
Here are three ways small businesses can capitalize on big events:
Adapt: One cafe is changing their tactic for the weekend and instead of offering regular sit down meals, will be preparing healthy sandwiches, salads and wraps to go. They've even put notices on their Facebook page to alert their regular customers to the change (great idea by the way).
Improvise: Offer a special service for the weekend, for example, a drycleaner that offers a one-hour drop off for washing uniforms, or even better, what about pick up and delivery to local hotels? I originally thought even Free Delivery would be a great selling point - but I venture a guess that people wouldn't mind paying a small fee for clean uniforms compared to trying to wash them in a hotel sink with shampoo and then having them drying on the air vents all night.
|Tribute to my friend|
If you can't beat them, join the fun. If you have a downtown business, rather than complaining about all the people and not having a place to park you have two options. Close for the weekend or embrace it. If you have a salon, think about offering a fun colored hair extension special, a pedicure for moms with tired feet or a mini-massage for players with sore legs. If you have a deli, offer a free bottle (or to-go cup) of water for players in uniform with every sandwich purchase. Even better if that free drink had your logo on it. They would tell all their friends! Before you do this, you'll want to make sure it pencils out cost-wise.
I'm sure there are many creative ways that businesses will capitalize on the over 200,000 visitors to the downtown core. Whether it's parking, renting out rooms, selling who-knows-what, we are sure to see innovation and marketing at its peak.