|What's your customer service strategy?|
I read one restaurant marketing book by Rory Fatt and he offers this remarkably simple concept:
- Identify your regular customers;
- Get them to come more often and spend more money each time; AND
- Get them to invite all their friends and tell everyone how great your restaurant is.
|Do you reward your regular customers?|
It does take some effort on a businesses part - there are many ways to keep track, but a simple spreadsheet can work just fine.
Social Media as a Relationship-BuilderSocial media is another great opportunity for small business owners to reach out to customers. It is not an exact science and while the tools and platforms may be free, there is still a time commitment involved, which if you are the business owner, translates into dollars. Sometimes you have to try a few things, revise, modify and try some more based on what is working.
|How many of these do you use?|
One of the most important things to consider is who is your target customer and where do they spend time online? If your typical customer is a 50 year old man, is Twitter the best use of your time and effort? Knowing who you are trying to reach will help focus your efforts.
Social media is about building relationships. It starts with developing a rapport and building trust, rather than just sell, sell, sell. Give them something of value. Selling is of course the ultimate goal, but establishing a trusted relationship is one of the steps to get there. It takes time and effort and helps if you think about it as a long-term investment.
Fostering positive customer relationships can be an excellent tool for getting your loyal and best customers to tell others about you. If you are not sure where to begin either with developing a plan for reaching out to customers or starting social media for your business, give us a call and we can work together to identify what makes sense for you and your business.