Wednesday, May 22, 2013

Vancouver Web Company Grows at Manageable Pace

The Washington Small Business Development Center (SBDC) has a collaborative network of nearly 30 advisors throughout the state to serve small businesses of all shapes and sizes.  Following is an excellent example of how we work with our small business clients to manage and maintain growth and expansion. 

VANCOUVER, Wash.--Webfor, a website design and marketing company had been in business for three years and was showing steady growth.  Then, in early 2012, owner Kevin Getch started meeting with Buck Heidrick, a certified business advisor with the SBDC in Vancouver.

Kevin Getch, Webfor
Over the next 12 months, that steady growth took a momentous leap forward. Rapid growth can be the beginning of the end for a small business, Getch said, but in this case it really is just the beginning. With Heidrick’s help, Getch said, he believes Webfor is well positioned for sustainable growth that will benefit both clients and employees.  

Webfor’s revenues increased 144 percent in 2012 and is on track to grow 100 percent this year.  

Getch said meeting with Heidrick has helped him be proactive rather than reactive. For instance, rather than waiting until the company has more work than it can handle, Getch anticipates growth so that he has time to hire employees with exceptional skills and then has time to train them in Webfor’s brand promise: We treat every company as if it’s our own.

The company started 2012 with two employees and ended the year with seven. Even with the additional hires, Webfor realized a 31 percent profit margin in 2012. Two additional employees joined the team this year and more hires are planned in 2013.

Webfor started out focusing on website design and search engine optimization, but has since expanded to include a broad range of internet marketing services, including branding, logo design, paid search campaign management, copywriting, social media and email marketing.